Yunyue Li

Product Designer

Hi! I’m a UX/Product Designer with a focus on UX research and digital product design. Originally from China, I moved to the Netherlands to study Media Design, where I developed a strong foundation in human-centered thinking.

Through my education and internships at SaaS companies, I learned how to translate user insights into meaningful design decisions—while also beginning to understand how design supports business goals. That sparked my interest in the space between design and product management.

I enjoy solving complex problems with clarity and empathy. I'm still early in my career, but driven by curiosity and eager to keep growing—as both a designer and a product thinker.

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Experience

UX Design Intern

Obero.ai

Feb 2024 - Jul 2024

  • Researched on partner business models with managed service providers.

  • Led stakeholder interviews, competitive analysis and persona creation to identify pain points in configuring and managing SaaS solutions for MS users.

  • Created user requirement documents based on research insights, collaborated with the product owner to set design priorities, and ensured alignment with business goals. Worked closely with the development team and refined designs in regular design reviews to ensure technical feasibility.

  • Designed and optimized user journeys and high-fidelity prototypes; delivered interaction documents, design guidelines and Figma component libraries to maintain design consistency; evaluated design effectiveness through A/B testing and usability testing.

  • Improved MSP user onboarding efficiency and reduced operational costs. The final prototype was approved by the product owner and served as a development blueprint, contributing to the acquisition of two MSP clients.

  • Researched on partner business models with managed service providers.

  • Led stakeholder interviews, competitive analysis and persona creation to identify pain points in configuring and managing SaaS solutions for MSP users.

  • Created user requirement documents based on research insights, collaborated with the product owner to set design priorities, and ensured alignment with business goals. Worked closely with the development team and refined designs in regular design reviews to ensure technical feasibility.

  • Designed and optimized user journeys and high-fidelity prototypes; delivered interaction documents, design guidelines and Figma component libraries to maintain design consistency; evaluated design effectiveness through A/B testing and usability testing.

  • Improved MSP user onboarding efficiency and reduced operational costs. The final prototype was approved by the product owner and served as a development blueprint, contributing to the acquisition of two MSP clients.

UX Design Intern

Simptel

Sep 2022 - Jan 2023

Led UX design for VoIP-focused SaaS application

  • Gained in-depth knowledge of VoIP technology and supplier operations.

  • Conducted competitive analysis, stakeholder interviews, and discussions with technical team to identify inefficiencies in VoIP workflows and establish improvement strategies.

  • Created user requirement documents based on research findings. Collaborated with the product owner to define user stories and clarify user goals. Applied affinity mapping to enhance information architecture.

  • Designed user journeys, wireframes, and high-fidelity prototypes while closely coordinating with product owner and VoIP engineers to ensure technical feasibility. Conducted two rounds of usability testing to collect feedback and iteratively refine the interaction design.

Education

Fontys University of Applied Sciences

Bachelor's degree, Information Communication Technology

2020 - 2024

  • Media Design

  • Focus on design thinking, double diamonds, human-centered design, prototyping.

  • Thesis: Designing a mobile-first Partner Success Management Platform for MSPs to sell Obero Software

Contact

E-mail

cathylee599@gmail.com

Phone

+31 644 2988 56

Contact

E-mail

cathylee599@gmail.com

Phone

+31 644 2988 56

Contact

E-mail

cathylee599@gmail.com

Phone

+31 644 2988 56